We revitalized the San Francisco Marathon’s brand voice and led growth-driven content marketing for the 2023 "Take the First Step" campaign, applying a new verbal identity across recruitment channels—from digital video and influencer media to email and a website overhaul, driving a record-breaking 30,000 registrants and setting a new benchmark for marathon engagement.

We created dynamic social messaging for the theater chain during the launch of IMAX Enhanced on Disney+., while also increasing social follows during a period of industry headwinds that included  pandemic closures, production strikes and the streaming boom.

We crafted a fresh, approachable voice and messaging strategy to spark curiosity and build trust with value-driven shoppers, tackling deli-counter FUD head-on.

We defined and launched the Voodoo Ranger brand personality, a bold, irreverent presence that propelled New Belgium Brewing to the top of the IPA category.

We developed strategic content to turn an environmental remediation product into an engaging, feel-good B2B carbon-offset brand, which supported growth in funding and nationwide expansion.

We shaped Numerica's social media strategy and recruitment brand narrative, positioning them as a global aerospace and defense innovator with an academic work culture. Product marketing for Spyglass™ and social media strategy for global partnership announcements drove engagement and strengthened their industry standing.

 

We refined Lemonade’s brand narrative to emphasize its unique value in a saturated advertising market, successfully leading to its goal of acquisition—Hawke Media in 2023. By articulating Lemonade's unique “Story360” messaging and launching “The Thirst,” an in-house media platform, we positioned the entertainment-centric branding agency as an innovative, growth-ready asset.